🚨 News flash: Email is NOT dead. ☠️
Contrary to popular belief…
The humble email 💌 is STILL the best tool to build unstoppable communities of die-hard fans.
(Yes, I’m talking about the people who buy your tickets, order your cupcakes, tell their friends, and flat-out LOVE everything you do.)
Not convinced? Check this out:
Email delivers results: Emails are 40 x more effective than social media for customer acquisition, and 81% of companies use email in their marketing strategy.
Email outperforms the competition: Yup, email leaves banner ads, SMS marketing and social in the dust, with a significantly higher ROI ($40+ for every dollar spent).
Email continues to GROW: In 2025, there are 4.6 billion email users worldwide, and the global email marketing industry will reach $17.9 billion in 2027. Sources: Sender, Porch Group, Statista, HBR.
Basically…
Email marketing is the high-octane fuel ⛽️ powering your business.
Hi, I’m Cecilia.
Your friendly “Email Nerd” reporting for duty (…and dressed for safety!)
I’m a writer and digital marketer living on the rocky East Coast of Canada.
And I LOVE building community using three special ingredients: sassy humour, spicy delight, and heartfelt stories.
For 15+ years, I’ve helped award-winning artists, filmmakers, and landmark organizations grow fiercely loyal fanbases using digital marketing and smart outreach strategies.
And I’ve learned 2 important lessons:
Emails don’t have to be boring. In fact, they shouldn’t be.
When you share newsletters full of story, personality, and purpose, your emails will get opened AND remembered.
Seriously, life is WAY too short to share newsletters that sound like a stuffy marketing brochure. Right?
So, if you’re ready…
Here’s your chance to give up the crap that doesn’t work.
Professional Bio
Cecilia Greyson is a writer, speaker and digital marketer who uses story-driven email campaigns to help entrepreneurs and organizations build engaged, die-hard fanbases.
With 15 years consulting experience, Cecilia has built community engagement as an organizer for landmark projects and events, including the 2019 Venice Biennale (Canada Pavilion), Pride Vancouver, award-winning films, and the launch of Canada’s first Inuit-language television station, Uvagut TV.
With a Masters of Journalism degree, Cecilia has taught social media and writing workshops from coast to coast, and shared her experience working with an international human rights campaign in front of a sold-out TEDx audience.
Cecilia is a member of the American Marketing Association and the Canadian Internet Marketing Association.
Discover your email superpowers…
…with zero radioactive spiders 🦇🕷️🕸️ or kryptonite, I promise.
Get your FREE 5-Day Ultimate Guide…with all the secrets you need to create addictive newsletters 💌 your clients will LOVE.
(Your fans are waiting…it’s time to get noticed.) 👀