The Addictive Ladder
Let’s be honest.
The internet is bursting with dull, overworked, and wildly forgettable content.
Good advice? Everywhere.
Tired reposts of reposts? Sure.
But the stuff you can’t stop thinking about?
It’s harder and harder to find.
I’m talking about rare, real writing that grabs your collar. Sparks a fire. Shakes you awake…and leaves you whispering “holy moly, I needed this”.
If you want to write like this…
You need a roadmap.
A compass.
And a ladder to climb.
Why Is Your 🪜 Addictive Ladder So Important?
Most creators? They’re playing at the base of the ladder.
Stuck in the commodity layer, they are busy churning out piles of crappy recycled garbage that politely echoes every other “thought leader” in their industry.
And when their work doesn’t land?
They panic. They “rebrand.” They pivot. They post more. And (often) burn out.
But they never climb.
The Addictive Ladder isn’t about doing more. It’s about doing things differently.
It’s about learning what actually grips readers—and building that in, layer by layer.
When you climb the ladder, you:
Create a clear emotional signature in your writing
Build obsessive, loyal fans (not just followers)
Become un-ignorable in your niche
And best of all, write with soul, not sludge.
Time to climb.
The 6 Levels of the 🪜 Addictive Ladder
Grab your comfy shoes and a chocolate bar, because we’re heading up.
Level 1: Noise
At Level 1, we’re treading water in the sludgy navel-gazing ripples where most content lives: derivative, reactive, algorithm-fodder. It fills space. It follows trends. And it never gets read twice. PRO TIP: Avoid this layer like your creative life depends on it.
Level 2: Useful
At Level 2, we’re starting to think about our audience (which is good news). We share decent advice, tips, and value-packed posts. Nothing wrong here—except it’s forgettable. It doesn’t hook emotion. It teaches, but doesn’t transform.
Level 3: Specific
At Level 3, we’re starting to heat up. A generous dose of specificity anchors your work with real projects, real opinions, real problems, real people. It’s the details that help us lean in. Basically…if you’re not specific, you’re invisible.
Level 4: Emotional
At Level 4, content moves beyond “helpful” and into human. This is the heartbeat. You reveal something. You say the quiet part out loud. You risk something personal—and readers feel it. Remember: Emotion builds obsession, because it creates intimacy and memory.
Level 5: Contrarian
At Level 5, your content starts to defy expectations. You’re not just saying what everyone else says, you’re flipping the script, challenging tired narratives, and bringing originality to the table. You’re actually thinking. And that’s wildly magnetic.
Level 6: Signature
We’ve made it! At Level 6, this is when your voice becomes unmistakable. You’ve built language, frameworks, concepts, and a personal worldview that only you could have made. You’re a category of one.
You’re no longer “like X, but…”
You’re just… you.
Climbing to the Top
Here’s the awkward, itchy truth that people never talk about.
Most creators never get past Level 2.
For 99% of people working online, it’s too scary to be real, vulnerable, or have a strong opinion. It’s hard work to dig into your creativity, find original ideas, and land on a perspective that might be a little different.
But you?
Maybe you’re here for something different.
Maybe deep-fried, warmed-up, bargain basement content isn’t for you after all.
And maybe you’re here to create something a little bold. A little brave. And something that matters.
The good news?
You’ve already got everything you need.
You’ve got a voice you trust ****(even if it’s not polished yet), a message you care about, and the courage to say the thing that might get under people’s skin (in the best way).
So…
The top of the ladder isn’t for everyone.
But if you’re reading this?
You’ve already started climbing.
Honestly, let the others scramble for likes.
You?
You’re building your unstoppable, ladder-climbing legacy…one sentence (and one rung) at a time.