February Sucks: What to Email When You Have ‘Nothing’ to Say
Picture This:
It’s mid-February.
In my mind, it’s the shortest month for a reason, because it’s so cruel.
Want a picture? Ice and sleet, snow that’s heavy as concrete when you’re shovelling, and biting wind that cuts you right to the bone. The days are short, dark, and VERY COLD.
And…
No matter where you hail from…you’ll have a quiet season.
Maybe your resort is empty, or your calendar is unbooked.
Your beach resort is empty. Your inbox is dry. Your calendar has all the white space of a Zen garden.
No new packages to promote.
No big launch on the horizon.
No behind-the-scenes content that isn’t just you stirring coffee and muttering “content is a scam.”
So…what on earth are you supposed to send your email list?
The temptation is to go radio silent. “I’ll wait until I have something BIG,” you say. “Like a flash sale. Or a new itinerary. Or when I finally remember to film that room tour I promised three months ago.”
But here’s the problem:
Quiet seasons are where trust is built.
The brands that keep showing up—without selling something every time—are the ones that stay top-of-mind when your audience is ready to book.
So today, we’re solving the “I’ve got nothing to say” blues with a toolkit of email ideas you can send when business is slow, bookings are sleepy, and your creative energy feels like it went on vacation without you.
Go Full-Frontal February: Think Presence (Not Promos)
First, the Big Idea: You Don’t Need a Promotion. You Need a Presence.
When it comes to email, your job isn’t always to sell.
Sometimes, your job is just to be memorable, helpful, funny, thoughtful, or human.
Because when you stop showing up in your audience’s inbox, you start to feel…forgettable.
And you’re not forgettable. You’re a freaking travel wizard.
So here are 10 email ideas to send when you have “nothing” to say—none of which require a launch, a promotion, or a 37-step funnel strategy.
Steal This: 10 “F*ck February” Email Ideas to Steal
1. The “Best Thing We’ve Ever Seen” Email
Share the most jaw-dropping photo, video, or moment from a past trip. Maybe it’s a dolphin photobomb. Maybe it’s that guest who wore a full tux to a waterfall hike.
Add a line like:
“This is why we do what we do. And why we’ll never get bored.”
2. The “Future Fantasy” Email
Invite your subscribers to dream. No pitch. Just possibilities.
“Imagine this: it’s sunset in Morocco, you’ve got mint tea in one hand and your phone on airplane mode.”
This works because it sparks desire—without needing a sale.
3. The “Where Are They Now?” Email
Feature a past traveler and where life has taken them since the trip. Did your hiking retreat inspire someone to start their own outdoor business? That’s magic.
You’re showing that your experiences last beyond the itinerary.
4. The “Big Fat Mistake” Email
Tell a funny (or embarrassing) story from behind the scenes. Humanize your brand.
“We once booked a group tour for the wrong month. Oops. We fixed it, obviously—but here’s what we learned…”
People love brands that aren’t afraid to laugh at themselves.
5. The “Hey, We See You” Email
Speak directly to what your people are going through.
“If you’re stuck in your 9-5 and your screensaver is a beach you’ve never visited…this one’s for you.”
No pitch. Just connection.
6. The “Here’s Something Cool” Email
Curate an unexpected list of links, places, or people your audience will love.
A weird travel documentaryA packing hack that changed your lifeAn indie travel blog with zero AI-generated content
This makes you a taste-maker, not just a trip-seller.
7. The “We’re Dreaming, Too” Email
Let them peek into your quiet season.
“Right now, we’re dreaming up new itineraries, arguing over coffee brands, and pretending spreadsheets are vacation photos.”
It’s relatable. And shows there’s real life behind the glossy images.
8. The “Ask Us Anything” Email
Flip the script. Invite your subscribers to hit reply and ask you something—about travel, destinations, safety, solo trips, hidden gems, or your favorite local snacks.
It boosts engagement, builds trust, and gives you future content ideas.
9. The “Tiny Joy” Email
Share one beautiful moment that doesn’t sell anything. Maybe it’s a sunrise. A guest’s journal entry. A dog riding a scooter in Thailand.
Let people feel something.
10. The “Why We Still Love This” Email
Reignite your own passion in public.
“Even after 7 years, nothing beats watching someone experience snow for the first time. This is why we do it.”
When you share your why, your subscribers remember theirs.
Bonus Tip: Format Like a Human, Not a Brochure
In quiet seasons, your emails should feel like a letter from a smart, funny friend—not a corporate sales deck. Keep them short. Add your voice. Use weird metaphors. (Example: “Running a travel brand in February feels like shouting into a void filled with tumbleweeds and discount airfare alerts.”)
The more personality you show when you’re not selling, the more trust you earn for when you are.
TL;DR: No News? No Problem.
You don’t need to launch something, promote something, or offer 20% off to send a great email. In fact, quiet seasons are when the best travel brands rise above the noise—not with flash—but with heart.
So don’t wait for the next “big thing” to show up in your calendar.
Your audience is still out there—scrolling, dreaming, planning.
They don’t need a new deal. They need a reason to remember you.
Give them one.
P.S. Want help writing emails that connect (even when bookings are slow)? I ghostwrite punchy, personality-packed travel emails that build fanbases and fill seats. Hit reply and let’s get started.